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Bing Gains Market Share, But Not Gaining On Google
Berita Gadget - Bing is making tiny gains & capturing the attention of increasingly users & advertisers every day. Despite only being launched last year, they’ve already got a tiny niche of users, but regrettably for them, insiders are saying that there is no way they they can knock off Google in desktop search. But, they do have a chance at winning the mobile search war.Read: Bing Gains Market Share, But Not Gaining On Google [Microsoft's Search Engine Is Gaining Support Of Users & Advertisers, But Insiders Say They Cannot Beat Google In Desktop Search] » TFTS – Know-how, Devices & Curiosities.
Last month, comScore estimated that Bing held a 12% marketshare over the search market, with Google holding dominant with its 64%. This is a 4% improvement since Microsoft’s ailing “Live Search” became branded with the more memorable Bing identity. Microsoft is dropping plenty of money in to Bing, as they try to compete in search. Bloomberg BusinessWeek is reporting that since 2006, Microsoft is about $6 billion (with a b) in the red with their search engine business.
But plenty of online advertisers are now worried that their "under-invested" in Bing. Range Media Online, a promotion firm, tells Bloomberg BusinessWeek that most clients had historicallyin the past spent 2-5% of their commercial dollars on Bing ads. Now, that is increasing to 5-9% of money being spent on Bing.
Google is probably out of reach for Bing, and Bing knows it. In lieu, BBW reports that Bing is turning their eyes to the uncharted wild-west of mobile search. Bing is making a sizable push in mobile search, including plenty of developer and customer incentives. On the iPhone, Bing will pay for you getting a free copy of the Tap Tap Revenge game in case you download the Bing app.
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